Poddster Opens First International Podcasting Studio in Singapore, Marking Stage One of its Global Expansion
- Written by Media Outreach
Co-founded by serial entrepreneur Vuk Zlatarov in April 2022, Poddster aims to democratise high-quality podcast production by offering an end-to-end modern and tech-enabled recording experience for anyone with a great idea.
"Our vision is to build a network of hubs that gather some of the most inspiring figures, enabling them to learn from each other and grow together through a transformative podcasting experience," said Zlatarov, who founded Poddster two years after launching his own podcast, The Change Officer, in 2020. "Strategically, it is vital for us to bring Poddster to Singapore. It has long been a premier destination for international organisations, and is a focal point for influential figures and commercial ventures across Asia Pacific."
The opening of Poddster in Singapore comes at an opportune time, as the podcast industry in Singapore and the wider APAC region is expanding rapidly. Listening to podcasts is becoming increasingly popular, and statistics show the number of daily and weekly podcast listeners has increased by 53 percent over the last year. On average, listeners tune in to three to five podcasts a week – and over 90 percent of listeners in Singapore reportedly take action after listening to a podcast advert.
"Singapore represents a really exciting market for us," said Poddster's Co-founder and Asia Pacific CEO, Borko Kovacevic. "As podcasts grow in popularity, the demand is definitely there for professional podcasting studios like Poddster that prioritise consistent service quality."
With podcast listeners globally projected to rise to over 504 million listeners in 2024, according to YouGov, Poddster is set to continue its global expansion, with plans to open in Australia, Hong Kong and Saudi Arabia by 2025.
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