Wildberries tests ready-to-eat food delivery from restaurants
- Written by Media Outreach
Wildberries will accept food orders through its app, while its partners will prepare and deliver the meals via their own logistics within an hour. The first partner in the pilot FoodTech project is the food delivery service Dostaevsky, which operates in the dark kitchen segment. The entire menu from Dostaevsky, spanning more than 450 ready-made items, will be available on the Wildberries showcase.
"With the launch of the ready-made meal delivery service, we are entering a new phase in the development of the Wildberries ecosystem," said Elizaveta Shlein, head of the Delivery-by-Seller (DBS) division at the united company Wildberries & Russ. "We are only at the starting point of our FoodTech direction, which we plan to scale across all regions where the company operates."
The Russian market for restaurant-ready meal delivery is estimated to have grown by 30% in 2024, reaching the equivalent of $8.3 billion. Last year, food products surpassed home goods, clothing, and electronics for the first time in terms of online sales volume in the country. Wildberries has been recently expanding into fresh food sales via partners.
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