News Daily

The Times

News from Asia

  • Written by Media Outreach
SINGAPORE - Media OutReach - 27 March 2023 - Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, has inked Memorandums of Understanding (MOUs) with Asia’s leading Smile Cosmetics company Zenyum and Korean beauty brand Sulwhasoo. Under these partnerships, Shopee will collaborate closely with both Zenyum and Sulwhasoo to capture new online buyers and drive e-commerce penetration of beauty and personal care offerings on Shopee in Singapore. The brands will also leverage data sharing and mutual insights on consumer behavior, to jointly deliver more personalised and curated content to better engage the growing number of beauty consumers who are increasingly shopping online-first.

The MOUs also represent Shopee’s ongoing commitment to offer shoppers access to greater convenience, assortment, and value, as well as authentic, quality products from established brands. As part of these MOUs, shoppers on Shopee can look forward to exclusive deals and product launches by Zenyum and Sulwhasoo, livestreams, Super Brand Days and campaigns, and more.

Geraldine Ho, Head of Retail and FMCG, Shopee Singapore, said, “We have observed growing consumer demand for beauty and personal care products from trusted brands on our platform, and are delighted to deepen our partnerships with Zenyum and Sulwhasoo to bring greater variety and value to our shoppers. We look forward to working closely with them as they continue to scale their presence and investment in e-commerce, and to introducing even more exclusive launches and the best deals for our shoppers with them in the coming year.”

Niclas Hildebrand, Vice President of Consumer Products, Zenyum, said, “We are happy to embark on an exciting new partnership with Shopee to take the Zenyum brand to greater heights. This is a significant milestone showing how we have taken a leading position in the fast-growing oral care landscape. Despite facing strong competition from some of the world’s largest personal care brands, we continue to win the hearts and minds of our customers, especially with our best-selling power toothbrush on Shopee. We hope that Shopee’s deep consumer insights and data-driven expertise will help us reach more consumers with our innovative Smile Cosmetics, accelerate our growth, and make Asia Smile More.”

Cady Lee, Brand General Manager, Sulwhasoo, said, “Sulwhasoo Singapore is looking forward to a year-long partnership with Shopee to increase the awareness of Luxury K-Beauty on Shopee. Through this partnership, we are excited to bring our working relationship to a next level.”

Shop Zenyum on Shopee at: https://shopee.sg/zenyum_sg Shop Sulwhasoo on Shopee at: https://shopee.sg/sulwhasoosg

Hashtag: #Shopee

The issuer is solely responsible for the content of this announcement.

Read more

Split Corrugated Conduit for Flexible Cable Protection

For wiring assemblies in vehicles, machinery and equipment, choosing suitable cable protection helps keep cables organised and reduces direct contact with surrounding parts. Mojak Plastics supplies plastic tubing and conduit options for different installation needs, and split corrugated conduit can... Read more

Trailers Melbourne Buyers Can Compare: When Box Trailers Make Sense

For many homeowners, businesses and tradespeople, trailers Melbourne customers use every week need to be versatile enough for changing loads. A box trailer can be particularly useful because its enclosed sides help contain cargo while providing a straightforward loading area... Read more

Bottle Label Printing That Balances Design and Readability

Product labels need to attract attention while making information easy to find and understand. On a bottle, the available space may be limited by the container’s shape, so every design decision matters. Bottle label printing should account for visual hierarchy... Read more

Office Cleaning Melbourne: Planning a Consistent Workplace Routine

Businesses looking for office cleaning Melbourne need a plan that reflects the way their workplace operates. A clean office supports day-to-day organisation, helps shared spaces remain presentable and gives employees and visitors a more orderly environment. Eco Green Cleaning Management... Read more

Pinboard Solutions for Offices, Schools and Shared Information Spaces

Why a Pinboard Remains Useful A pinboard provides a simple way to display information that needs to remain visible without being rewritten. Lawdex supplies fabric and cork options for offices, schools, staff areas and other environments. A pinboard can be used... Read more

Retractable Hose Reel: A Practical Guide To Choosing The Right Hose Storage

A retractable hose reel can make hose storage more organised, accessible and practical in workshops, commercial facilities, service areas and other working environments. Instead of leaving a hose coiled across the floor or requiring staff to manually wind it after... Read more