Coca-Cola® Teams Up with Asian Superstar, Win Metawin; Launches Latest Campaign ‘A Recipe for Magic’ In Asia
- Written by Media Outreach
"Meals hold a significant place in my heart," said Win Metawin. "Throughout my childhood, I recall that many of the fun and magical occasions we had as family took place at the dining table. It was in those precious moments that I would gather with my family or friends, eagerly learning about the exciting events unfolding in their lives. Meals are truly magical moments to me."
During this campaign, Win – a big foodie himself – will work closely with Coca-Cola to present his Recipe for Magic to fans and the larger community. This includes a commercial, earned media engagement, and several social activations.
Marking its debut in Southeast Asia markets, this campaign with Win will be launching in Thailand, Philippines, Vietnam, Cambodia, Myanmar, Indonesia, Malaysia, and Singapore. This partnership rides on the 'Real Magic' global brand philosophy and is rooted in the belief that meal moments become magical when they are enjoyed together: all it takes is a simple mix of the right ingredients – good company, the right food, and ice-cold Coca-Cola.
Catch Win's activities with Coca-Cola by following us on our official pages: Facebook or visit www.coca-cola.com.
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