News Daily

The Times

News from Asia

  • Written by Media Outreach
SINGAPORE - Media OutReach - 21 September 2023 - Cathay is excited to announce that its new premium travel lifestyle brand is officially rolling out to markets around the world, celebrating passion for travel as a way of living under the "Cathay" master brand and simplifying the way our customers interact with us.

Cathay represents much more than airline travel. It represents our evolution into a premium travel lifestyle brand consisting of a host of complementary categories – flights, holidays, shopping, dining, wellness and payment. Asia Miles is our currency to earn and burn under these pillars.

Around the world, Cathay will now be our master brand while Cathay Pacific remains the brand of our airline, and proudly so.

Chief Executive Officer Ronald Lam said: "This month of September marks 77 years since the Cathay story first began with a single Douglas DC-3 aircraft nicknamed 'Betsy' and a drive to connect the world and its people. As the habits and needs of our customers have changed over the years, so too have we. Our evolution into Cathay marks an exciting new chapter in our history, and reflects our renewed focus on the customer and our determination to fulfil our vision of becoming one of the world's greatest service brands."

Customers across the globe can look forward to an array of new and aspirational offerings in holidays, shopping, dining, wellness and payment, providing more opportunities for us to engage with our customers every day.

To celebrate the rollout of Cathay around the world and inspired by its purpose to move people forward in life, the brand has launched its first global campaign in three years – Feels Good To Move. This campaign is a celebration of humanity's innate urge to move, starting from our very first heartbeat, and every piece of content is an irresistible call to get moving.

General Manager of Brand, Insights and Marketing Communications Edward Bell said: "This campaign goes straight to the heart of why Cathay exists as a premium travel lifestyle brand – a brand that aims to enable us to live the premium travel lifestyle, every day. Since our beginnings, Cathay has always been about forward progress. Restlessness is in our DNA. This campaign is a celebration of how good it feels to move."

Hashtag: #CathayPacific

The issuer is solely responsible for the content of this announcement.

Read more

7 Situations Where GPR Scanning Can Prevent Costly Construction Mistakes

Construction projects often rely on accurate information before excavation, drilling, coring or demolition begins. While plans, utility records and visual inspections provide valuable guidance, they don't always reveal what's hidden beneath the surface. Unknown utilities, reinforcement, voids or buried structures... Read more

Key Terms to Review Before Signing a Business Lease

A business lease can be a large financial commitment, and the terms buried in the fine print can affect your operation for years. It can be tempting to skim past the legal detail once you’ve found premises you like, but... Read more

When Should You Speak to Bankruptcy Lawyers About Debt Problems?

Debt problems rarely appear without warning, yet many people wait far longer than they should before seeking legal advice about their situation. By the time the decision is made to consult with bankruptcy lawyers, the available options are often more... Read more

Top Electrical Safety Tips from Inner West Sydney Electricians

While it may not be the most exciting subject to discuss, having an electrically safe home is definitely one of the most critical. Knowing the basics could help you avoid accidents and ensure your home remains in good condition, whether... Read more

When to Escalate a Debt Recovery Matter to Legal Action

Knowing when to transition from informal debt collection efforts to formal legal proceedings is a decision that many creditors find difficult to navigate. Acting too early can damage commercial relationships, while waiting too long can reduce the likelihood of recovery... Read more

Why Slurry Hose Systems Are Essential for Handling Abrasive Industrial Materials

Transporting abrasive mixtures is a common challenge in industries such as mining, dredging, and construction. These mixtures, known as slurry, consist of solid particles suspended in water or other liquids. Moving slurry through pipelines requires specialised equipment that can withstand... Read more