From Tokyo to Singapore: PRESS BUTTER SAND's First Outlet Opening at Takashimaya
- Written by Media Outreach
The heart of each cookie is its double-layered filling – a harmonious blend of rich butter cream, crafted with fresh Hokkaido butter, and a layer of smooth butter caramel. This combination not only captures the authentic flavor of butter but also reflects the brand’s dedication to quality.
PRESS BUTTER SAND's dedication shines in its commitment to fine ingredients and craftsmanship. Each cookie, perfected through trial and error, delivers a unique taste experience. Embracing playfulness and constantly seeking new challenges, the brand continually evolves in its approach.
Unveiling the Masterpiece of Confectionery Design Highlighting the essence of PRESS BUTTER SAND’s meticulous craftsmanship and innovative design is the 'Hasami-yaki' method. This technique not only eliminates excess oil but also ensures a perfect balance of texture and flavor. The original blend of two types of flour, coupled with the abundant use of fresh butter, results in a uniquely rich flavor profile.
This harmonious blend creates a sensory experience that elevates the simple joy of biting into a cookie. The cookies are also ingeniously shaped like a box, preventing the soft filling from oozing out. Intricate striations on the inside not only hold the filling perfectly but also make the cookies easy to break and savor. It's a masterpiece of confectionery design designed for your maximum enjoyment.
Made with top-quality ingredients, these cookies aim to redefine the classic butter sandwich cookie. Additionally, there's a variety of flavors offered, each providing a unique and enjoyable tasting experience for every customer.
Presenting The Lineup This is the diverse product range launching in Singapore, each meticulously curated to cater to varying palates and occasions:
- Original: Experience the true flavor of butter with this classic option. Each cookie features a double-layered filling - rich butter cream made with fresh Hokkaido butter on top and smooth butter caramel below. Available in 5pcs Box ($22.50), 9pcs Box ($37.80), and 15pcs Box ($60.00), it's the perfect choice for those who savor the authentic taste of butter in every bite.
- Uji Matcha: This flavor is a delight for Matcha and butter lovers alike. The sandwich cookie is filled with a mix of bitter matcha butter cream and sweet caramel butter, creating a luxuriously smooth blend that complements the crunchy cookie exterior. Available in 5pcs Box ($24.00) and 9pcs Box ($40.50), it's a perfect fusion of distinct flavors and textures.
- Chocolate: A special treat for the cocoa connoisseur, this flavor combines the indulgent richness of chocolate with the smooth, creamy texture of butter. Offered in 5pcs Box ($24.00) and 9pcs Box ($40.50), it's a luxurious choice for anyone looking to indulge their cocoa cravings with a sophisticated twist.
Each cookie reflects this tradition, mixing age-old methods with modern flavors. The essence of Tokyo Station's craftsmanship is in every bite, showing the brand's commitment to quality.
As PRESS BUTTER SAND expands from Tokyo to Singapore, each cookie brings a piece of this history, offering a simple yet rich taste experience.
Special Opening Promotion To celebrate PRESS BUTTER SAND's grand opening, the first 500 customers who spend $60 or more will receive a complimentary "Christmas Gift Ornament". This gift box includes three varieties of cookies: the classic Original, and the exclusive Strawberry and Pistachio flavors, not yet available for regular in-store purchase.
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