Haier Cup Crowns 2024 Champions
- Written by Media Outreach
- The tournament attracted 1,000 Malaysian participants in four states (Kuching, Johor, Penang and Kuala Lumpur)
- Malaysian Grand Finals winners competed against counterparts from Indonesia, the Philippines, Thailand and Vietnam as a new addition to this year's tournament
- Malaysian Paris 2024 Olympics badminton men's doubles heroes Aaron Chia and Soh Wooi Yik made a special appearance as a bonus for participants
Haier Cup 2024 participants locked in fierce but friendly competition during a men’s doubles match
Open to Malaysians aged 18 and above, the competition began with State Challenge stage. This took place across 4 months in Kuching, Johor, Penang and Kuala Lumpur. Out of 1,000 registered participants, eventually only the champions and runners up of the respective State Challenge advanced to the Grand Finals in Kuala Lumpur on 17 August 2024.Haier Cup participants competed in four categories – men's singles, men's doubles, women's doubles, and mixed doubles. In addition to medals, winners and runners up received appliances, merchandise and cash as prizes.
Malaysian representatives emerged as overall champions against counterparts from Indonesia, the Philippines, Thailand and Vietnam at a special Haier Cup regional tournament hosted for the first time in Kuala Lumpur
Haier Malaysia Brand Marketing Assistant Director Julian Thean said, "The recently concluded Summer Olympics reinforced badminton's importance as a form of national pride. Our brand ambassadors Aaron Chia and Soh Wooi Yik brought rhapsody to the nation as they won Malaysia's first medals in Paris 2024 and become double Olympic bronze medallists. Their motivation, dedication, and sportsmanship are values which we hope to inculcate in Malaysians.""Badminton, and sport in general, is a pathway to healthier lifestyles that fosters positive competition and creates a sense of community, bringing people together and encouraging mutual respect and sportsmanship. These are aspects which resonate with Haier's pursuit of co-creating a better life with users, guided by our purpose of 'More Creation, More Possibilities'. I am pleased that the competition was received positively and with enthusiasm by Malaysians. Congratulations to all winners," Thean added.
Haier Malaysia Brand Marketing Assistant Director Julian Thean speaking to brand ambassadors Aaron Chia and Soh Wooi Yik who made a special appearance following their Paris 2024 Olympic Games heroics to thrill participants
While they could not attend the Grand Finals, Aaron and Wooi Yik took time out of their training schedules to thrill participants at Haier's regional tournament in Kuala Lumpur on 18 August 2024, signing autographs and posing for photos with fans.The regional competition is an evolution from the inaugural edition, hosted by Haier Malaysia in conjunction with the National Month. Grand Finals champions competed against winning representatives from Indonesia, the Philippines, Thailand and Vietnam. The regional tournament saw displays of skill, passion and sportsmanship amongst geographical neighbours.
Eventually the Malaysian team emerged victorious as the overall champion, defeating Vietnam team in a thrilling final match.
Grand Finals
| Category | Winners | State | Runners Up | State |
| Men's Singles | Mah Yan Quan | Johor | Beh Yu Jun | KL |
| Men's Doubles |
Muhammad Afiq Syazwan B. Mohd. Samri
& Muhammad Taufik B. Abdul Haris |
KL |
Muhammad Hasif Iman Bin Aini
& Abang Syazwan B. Abang Ishak |
Kuching |
| Women's Doubles |
Elaine Ng Yee Mun
& Soong Ru Hui |
KL |
Teng Xin Ru
& Teng Lei Mun |
KL |
| Mixed Doubles |
Sim Han Min
& Tan Chew Ping |
Johor |
Tan Cheryl
& Chong Chun Hou |
KL |
| Category | Winners | Runners Up |
| Malaysia | Vietnam | |
| Men's Singles | Hakimi Akhbar | Tran Khanh Hung (Viet) |
| Men's Doubles |
Muhammad Afiq Syazwan B. Mohd. Samri
& Muhammad Taufik B. Abdul Haris |
Nguyen Viet Thanh
& Tong Thien Nhan |
| Women's Doubles |
Soong Ru Hui
& Tan Chew Ping (MY) |
Tran Thi Bao Chau
& Vuong Thuy Tien |
| Mixed Doubles |
Sim Han Min
& Tan Chew Ping (MY) |
Lam Nhat Nguyen
& Nguyen Binh Hoa |
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