MSIG Malaysia Teams Up With MyKasih To Support Underprivileged Students
- Written by Media Outreach
Students may use the smart card to purchase daily meals and beverages from the school canteen, as well as books, stationery and other learning essentials from the school bookstore.
The aid can also be extended to include back-to-school items such as uniforms, shoes, school bags and additional stationery, ensuring students are fully prepared for the academic year.
Chief Executive Officer of MSIG Insurance (Malaysia) Bhd, Ms. Ang Yien Chia, said the contribution reflects MSIG's commitment to meaningful, sustainable community development.
"Education is one of the most powerful tools to break the cycle of poverty. Through this structured cashless bursary programme, we aim to ease the everyday financial pressures faced by families while empowering students to attend school with dignity and confidence. By supporting SK Bukit Tadom, we are not only providing financial assistance but also investing in long-term educational outcomes."
She added that, "In addition to the Love My School programme, MSIG has planned further community-related activities this year in collaboration with MyKasih for SK Bukit Tadom and few other schools. Our intention is to build sustained engagement with the school and its community beyond financial assistance alone."
"Recognising the need for transparency and effective impact measurement in delivering aid, the 'Love My School' Cashless Bursary Programme was first implemented in 2012 to ensure that assistance is channelled directly towards educational necessities through a secure and transparent cashless system. By providing structured monthly support for meals and school essentials, we help reduce absenteeism and support better learning outcomes among underserved communities.
Beyond bursaries, MyKasih also supports adopted schools through 21st-century classroom enhancements, computer labs, robotics equipment, aquaponics edible garden projects, sports development initiatives, music, English proficiency and financial literacy programmes — all aimed at enriching students' overall learning experience.
SK Bukit Tadom, which serves a diverse community in Banting, stands to benefit significantly from the programme. With improved academic performance and consistent attendance, the students are better positioned to access broader opportunities in the future.
Through initiatives such as the 'Love My School' Cashless Bursary Programme, MSIG and MyKasih hope to contribute meaningfully to breaking the cycle of poverty by ensuring that financial hardship does not stand in the way of a child's education.
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