News Daily

The Times

News from Asia

  • Written by Media Outreach
HONG KONG SAR - Media OutReach Newswire - 23 June 2026 - Sow Fertility, a Hong Kong-based fertility and family-building benefits platform, congratulates its Medical Advisor, Professor Liona Poon, on being named one of JESSICA's Most Successful Women 2026, an annual recognition celebrating women across Hong Kong and Asia whose leadership is reshaping their industries.

Prof. Poon is a Professor (Clinical) at The Chinese University of Hong Kong's Department of Obstetrics and Gynaecology and President-Elect of the International Society of Ultrasound in Obstetrics and Gynaecology (ISUOG). She is internationally recognised for co-leading the landmark ASPRE trial, which demonstrated that low-dose aspirin, started early in pregnancy for high-risk women, could reduce preterm preeclampsia by 62%. The findings have since been translated into first-trimester screen-and-prevent protocols now adopted across Hong Kong's public hospitals, extending earlier risk detection and more personalised maternity care to thousands of women each year. In 2024, she founded PregnaSense Co. Limited to advance the clinical application of predictive biomarker research and in 2025, she joined Sow Fertility as their Medical Advisor. In 2026, Prof. Liona Poon received the Croucher Senior Medical Research Fellowship to further her work on multi-omic approaches to pregnancy complications. Her full profile is available on JESSICA's Most Successful Women platform.

"It's a privilege to work alongside such a forward-thinking group dedicated to making fertility, maternity and postnatal care more accessible and evidence-based," said Prof. Liona Poon, Medical Advisor at Sow Fertility. "I'm grateful to contribute and to learn together as we continue advancing women's health."

Empowering Workplaces Through Evidence-Based Care

As Medical Advisor to Sow Fertility, Prof. Poon brings clinical depth and research rigour to the company's mission of transforming reproductive health and family-building support in Asia. Sow Fertility partners with corporates and insurers to offer comprehensive and flexible fertility benefit solutions, providing personalised support that helps employees navigate fertility and family-building challenges — fostering a healthier, more productive workforce and a thriving organisation.

"We are grateful to have Prof. Poon's expertise in our work with corporate partners, as we build more fertility- and family-building-friendly workplaces across Hong Kong and Asia," said Dawn Chan, Founder & CEO of Sow Fertility.

A Recognition That Reflects a Shared Mission

Prof. Poon's recognition as a JESSICA Most Successful Woman 2026 underscores the strength of the medical and research expertise behind Sow Fertility's platform, as the company continues to expand its footprint with corporate and insurance partners across Hong Kong and the wider Asia region.

Hashtag: #SowFertility #FertilitySupport #MaternitySupport #ReproductiveHealth #FamilyBuilding #EggFreezing #IVF #FertilityTreatment #WomensHealth

The issuer is solely responsible for the content of this announcement.

Read more

When Should You Speak to Bankruptcy Lawyers About Debt Problems?

Debt problems rarely appear without warning, yet many people wait far longer than they should before seeking legal advice about their situation. By the time the decision is made to consult with bankruptcy lawyers, the available options are often more... Read more

Top Electrical Safety Tips from Inner West Sydney Electricians

While it may not be the most exciting subject to discuss, having an electrically safe home is definitely one of the most critical. Knowing the basics could help you avoid accidents and ensure your home remains in good condition, whether... Read more

When to Escalate a Debt Recovery Matter to Legal Action

Knowing when to transition from informal debt collection efforts to formal legal proceedings is a decision that many creditors find difficult to navigate. Acting too early can damage commercial relationships, while waiting too long can reduce the likelihood of recovery... Read more

Why Slurry Hose Systems Are Essential for Handling Abrasive Industrial Materials

Transporting abrasive mixtures is a common challenge in industries such as mining, dredging, and construction. These mixtures, known as slurry, consist of solid particles suspended in water or other liquids. Moving slurry through pipelines requires specialised equipment that can withstand... Read more

Why Choosing the Right Dental Clinic Matters for Long Term Oral Health

Maintaining good oral health requires regular checkups, preventive care, and professional treatment when needed. Visiting a trusted Dental Clinic plays a vital role in keeping teeth and gums healthy while preventing more serious dental problems in the future. Many people only... Read more

Is Deep Plane Facelift Safe in Thailand?

When you ask whether a deep plane facelift is safe in Thailand, you’re really asking: “Can I get high-quality surgical care with strong safety standards and reliable follow-up while I’m traveling?” That’s a smart question. But the country name alone... Read more