AIA Hong Kong announces signing of Memorandum of Understanding with The GBA Healthcare Group
- Written by Media Outreach
Mr Alger Fung, Chief Executive Officer of AIA Hong Kong & Macau, said, "The collaboration between AIA Hong Kong, together with AIA Group's Blue Cross and U Care, and GBAH Group, leverages the strengths of both organisations to help customers live 'Healthier, Longer, Better Lives'. Through providing comprehensive and diversified medical management and healthcare services, the collaboration will enhance customers' health as well as their quality of life. The GBA Healthcare Group has extensive experiences in providing medical services according to the high standard of practice implemented in Hong Kong, enabling our individual life and group insurance customers who travel frequently between Hong Kong and the GBA or reside in both locations, to receive medical and healthcare services that are consistent with the level of care adopted in Hong Kong uninterruptedly."
Ms Bonnie Tse, Chief Executive Officer of Blue Cross, said, "We are greatly encouraged by the collaboration, which will benefit both the customers of Blue Cross and U Care network, enabling our customers to enjoy quality cross-border healthcare services that are more diversified, extensive and accessible in the near future. While it is a sign of our continuous efforts in elevating customer experience, it also highlights our leading position in the field of healthcare insurance."
Established in 2015, GBAH focuses on developing evidence based medical services management models in the GBA. Since it was founded, The GBAH has established the General Practice Oriented Learning and Development (GOLD) Training Programme, which adhered to the standard of diagnosis and treatment found in Hong Kong's family medicine practice and has been accredited by the Royal College of General Practitioners (RCGP). The GBAH has trained more than 2,000 GOLD family doctors and nurses in various cities around the GBA. It has also collaborated with local authorities to establish more than 100 Hong Kong-style Family Doctor Clinics at public community health service centres and built three Hong Kong and Macau Residents Health Service Centres through partnerships with major hospitals to offer members an integrated outpatient and inpatient medical services as found in Hong Kong.
Dr Sun Yiu Kwong, Chairman of The GBA Healthcare Group, said, "We are very excited to be partnering up with AIA Hong Kong, Blue Cross and U Care to drive coordinated healthcare services together. In the past, insurance companies have mainly focused on providing medical claims to their customers. Underpinned by its 'customer-centricity' philosophy, AIA Hong Kong has been providing an array of innovative services, from 'AIA Vitality' to prevention and protection, and treatment to recovery support, to their customers throughout their health journey. AIA Hong Kong's purpose to help customers live 'Healthier, Longer, Better Lives' resonates with our Group's vision of making family doctors customers' first point of contact for healthcare services to help them stay healthy. We are committed to providing top quality medical and healthcare services to address customers' medical needs. We look forward to working with AIA Hong Kong, Blue Cross and U Care to help our customers lead healthier lives."
The collaboration reflects AIA Hong Kong, Blue Cross and U Care's steadfast commitment in supporting the Government's efforts in bolstering the primary healthcare system. Through robust collaborations with medical and healthcare service providers and making reference to the Government's "family doctor for all" medical care concept, the collaboration strives to offer individual life and group insurance customers access to family doctor services so they can receive appropriate preventive care, thereby strengthening chronic disease management and enabling them to receive specialist treatment as necessary to enhance personal health and disease prevention.
The collaboration between AIA Hong Kong, Blue Cross and U Care and GBAH Group will kick off in the GBA area, and is expected to be extended to other major cities in Mainland China to ensure interconnectivity of healthcare services. Additional arrangements will be announced in due course.
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