Circles' digital telco wins two 2023 Asian Telecom Awards
- Written by Media Outreach
Lawrence Corbett, Chief Operating Officer of Circles and Simon Hyett, Contributing Editor of Asian Telecom Magazine
The Travel Product of the Year was awarded to Circles' digital telco, Circles Life Singapore's travel lifestyle app, Jetpac. Launched in 2022 to provide greater convenience and experience to post-COVID travellers, Jetpac promises travel freedom for all with its fuss-free e-sim activation, unbeatable global roaming rates and travel perks. Within 4 months of launch, Jetpac achieved more than 10x growth in sign-ups, of which, more than 50% were new customers.The second award, Marketing & Brand Initiative of the Year, was awarded to Circles Life Australia for its 'Big Freeze' campaign. When several leading national telco operators raised their mobile plan prices, Circles Life did the 'untelco' thing and froze their prices for 18 months to help the everyday Australians adapt to the rising cost of living without compromising on their digital experiences. Through the campaign, Circles Life saw a 28% increase in sales, including a significant spike in new customers from the leading telcos.
Abhishek Gupta, co-founder of Circles said, "We are honoured to receive two accolades from the Asian Telecom Awards 2023. This recognition is a strong testament that we are delivering the digital telco experiences that people want and need. It also reflects our agility in rapidly bringing innovative services that deliver greater convenience and value to our customers."
"We are pleased to confer Circles' digital telco two Asian Telecom Awards. Circles' innovative and customer-centric marketing approach has truly set them apart from the competition, and it's no surprise they've earned the Marketing & Brand Initiative of the Year and the Travel Product of the Year awards. We can't wait to see what they come up with next," says Tim Charlton, Publisher and Editor-in-Chief, Asian Telecom Magazine.
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