News Daily


Men's Weekly

News from Asia

  • Written by Media Outreach
HONG KONG SAR - Media OutReach - 3 July 2023 - Spring, summer, autumn, winter: nature's constant metamorphosis manifests in the rhythmic cycle of the seasons. Flowers bloom, leaves change colour, rivers freeze. A caterpillar emerges from its chrysalis as a majestic butterfly. And rough diamonds formed billions of years ago are transformed into masterfully crafted, astonishingly beautiful jewels.

Metamorphosis by De Beers is a High Jewellery collection dedicated to the transformative power of natural diamonds, with bold designs inspired by nature's perpetual evolution. In January 2023, the House unveiled Chapter One, with its first set, Prelude. Prelude harmoniously captured the four seasons, introducing, among other pieces, an electrifying ear cuff strung with four titanium chrysalises to symbolise Spring, Summer, Autumn and Winter. During Paris Couture Week in July 2023, De Beers unveils Chapter Two, which sees four magnificent butterflies arise from these cocoons, each representing a new season. These exquisite creatures spearhead four sets comprising 37 new pieces that, in combination with the nine jewels from Prelude, create a full collection of 46 one-of-a-kind designs.

The Metamorphosis by De Beers collection celebrates the magnetic beauty of raw materials while pushing the boundaries of contemporary design and technical innovation. The four sets of Chapter Two are dedicated to the shifting seasons, with four distinct aesthetics that showcase the House's exceptional craftsmanship. Spring is represented by the overlapping petals of the King Protea flower native to southern Africa, where many De Beers diamonds are unearthed. The Summer set is inspired by the mesmerising spirals of ammonite fossils, crafted in yellow gold like relics revealed in sand. Autumn's russet leaves are abstracted into billowing curves of Grand Feu enamel, the first time this expert technique has appeared in a De Beers collection. And the glacial splendour of Winter is echoed in articulated jewels suggestive of the angular fragments formed on frozen lakes.

The unique collection champions movement and versatility. In Chapter Two, twenty pieces are transformable, while articulation and en-tremblant settings ensure that every creation comes to life when worn. Modern multi-finger rings, ear cuffs and an avant-garde tiara demonstrate the metamorphosis at the heart of De Beers, from purveyor of the world's finest diamonds to a daring and creative High Jewellery House.

De Beers is the only luxury House with a direct connection to the source, offering unparalleled access to the Earth's most beautiful diamonds while also ensuring their superior quality, traceability and positive impact. Metamorphosis Chapter Two showcases remarkable rare diamonds from the De Beers Natural Works of Art collection, including a 2.78 carat Fancy Intense Pinkish Purple cushion-cut diamond, a 7.61 carat Fancy Vivid Yellow cushion-cut diamond, and a pear-shaped white diamond of 8.49 carats. The House juxtaposes these hypnotic treasures of nature with cutting-edge materials such as titanium alongside traditional goldsmithing techniques.

"With Prelude we wanted to tell the story of the start of a magical transformation. In Chapter Two, we continue this poetic ode to the beauty of nature's constant evolution and welcome four beautiful butterflies. They are an iconic emblem of De Beers and a symbol of our boundless creativity," says Céline Assimon, CEO of De Beers Jewellers. "I am particularly proud of the daring designs of this chapter: we've experimented with bold volumes, graphic motifs and hidden details. Our focus on transformability and versatility reflects the fact that De Beers is a young House: High Jewellery is the epitome of art and craftsmanship, but it should also be wearable and fun."

Hashtag: #DeBeers #DeBeersHK #naturaldiamonds

The issuer is solely responsible for the content of this announcement.

Read more

Cleaner Floors, Healthier Homes: Lefant M3L Arrives as Australians Prioritise Pet-Friendly Hygiene

As pet ownership continues to rise, Australians are placing greater emphasis on maintaining a hygienic indoor environment for both family members and their animals. Issues such as dander, loose fur, and tracked-in dirt require consistent cleaning to support better home... Read more

How Home Removalists Save Time, Money, and Energy During Your Move

Moving to a new home is an exciting chapter in life, but the process of getting there can be overwhelming. From packing and organizing to transportation and unpacking, relocation involves a long list of tasks that can consume both your... Read more

Fulfilment Australia: Streamlining ECommerce Operations for Business Growth

As eCommerce continues to thrive, efficient order fulfilment has become one of the most critical components of customer satisfaction and business success. Companies across the nation are turning to professional fulfilment Australia providers to manage inventory, packaging, and shipping operations... Read more

Evaporative Cooling Cleaning Melbourne: Keeping Your System Fresh, Efficient, and Healthy

As Melbourne’s summers grow hotter, many homes rely on evaporative cooling systems to stay comfortable. While these systems are energy-efficient and environmentally friendly, they require regular maintenance to perform at their best. Professional Evaporative Cooling Cleaning Melbourne services are essential... Read more

4 Benefits of Exploring Australia in an Off Road Caravan

Australia’s vast landscapes offer a kind of freedom that can only be fully experienced on the open road. For travellers seeking caravans for sale, choosing one built for adventure can transform any journey into a memorable one. This article will... Read more

The Importance of Professional eCommerce Web Design for Online Success

The online shopping industry has grown at a rapid pace, and with it, customer expectations have evolved. Today, having a basic website is not enough to attract and retain customers. Businesses must invest in professional eCommerce web design that not only... Read more