Ice Cube Marketing attains Google Premier Partner status and helps SMEs leverage more Google products
- Written by Media Outreach
The Google Ads platform has undergone significant changes over the past few years with the advent of AI and machine learning technology. However, many SMEs in Singapore need to better utilise the platform's latest features and harness its full capabilities.
"Most businesses are so busy with their day-to-day that they have not even updated their Google ads to Responsive search ads", says Ted Chong, co-founder of Ice Cube Marketing. The agency helps SMEs stay abreast of the latest developments and adopt solutions that can help them move ahead of their competitors.
This includes the use of Performance Max, one of Google's biggest innovations on the ads platform over the past few years. Performance Max is a campaign type offered by Google Ads that allows advertisers to access all of Google's advertising channels and inventory from a single campaign. This type of campaign uses Google's machine learning technology to optimize ad placements and bidding across various channels to achieve the advertiser's specified conversion goals.
"We actually have an average ROI of a minimum 5 times and we could not have done good or better business after the pandemic if it is not through Ice cube Marketing", shared Fairoz, General manager of Parlour group.
One of the reasons SMEs cannot leverage all the solutions provided by Google is the lack of resources and assets such as videos. With an in-house video team, Ice Cube Marketing helps businesses generate their creative assets and tap on new channels such as Youtube and Performance Max to achieve outstanding ROI on their digital marketing efforts.
This is made possible because of the use of a full sales funnel and proper marketing techniques that attract quality leads through the digital marketing campaigns that Ice Cube creates. Its lead generation service and social media marketing program are among the most well-received by SMEs.
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