MSIG Singapore recognised for strong digital performance, product innovation and service excellence driven by technology adoption
- Written by Media Outreach
The Asset Triple A Digital Finance Awards stand as a prestigious benchmark in the industry, celebrating trailblazing innovation and outstanding digital experiences that redefine customer engagement.
Over the past year, MSIG Singapore has delivered strong financial results that has seen a double-digit increase in retail customers and policy count from online channels.
The company has also strengthened its digital proposition by broadening its suite of personal lines products, designing solutions guided by deep customer insights and data‑driven analytics. Strategic partnerships and tie-ups have also further boosted insurance accessibility and value proposition to its customers.
Through the adoption of Generative AI and RPA-driven straight-through processing, the company has elevated both service quality and operational excellence. These advancements have delivered substantial productivity gains, saving over 31,000 hours annually and have enabled twenty percent of travel claims to be automatically approved and paid within 48 hours.
Commenting on the award, Steven Leong, Head of Retail Distribution, MSIG Singapore, said "This recognition is a testament to the unwavering dedication of our people, and we are grateful to our business partners whose support has enabled us to scale new heights once again. This award not only celebrates how far we have come but also strengthens our ambition to advance MSIG's leadership as a digital‑first insurer in Singapore."
Hashtag: #MSIGSingapore
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