Criticisms against Spotify keep mounting. Luckily there are alternatives
- Written by The Conversation
Spotify has been subject to various lingering critiques. These range from criticism of its payment model, to the presence of “fake artists”, the Joe Rogan boycott saga, and controversies around AI-made music.
More recently, cofounder and chief executive Daniel Ek has come under fire for investing €600 million (more than A$1 billion) in the military AI company Helsing. The news prompted several artists to remove their music from the platform, including King Gizzard and the Lizard Wizard, Xiu Xiu, Deerhoof, Wu Lyf and, as of last week, Massive Attack.
To top it all off, Spotify has been steadily raising its prices for premium subscribers.
We’ve seen a spate of headlines targeting users who for one reason or another are considering, or determined to, tune out from the platform. For many, this may not be a hassle-free adjustment – but that doesn’t mean it can’t be done.
Users are picking up the tab
As of 2022, streaming accounted for 67% of the revenue generated by the music industry.
It’s estimated one in 12 people are regular Spotify users – putting the streaming giant well ahead of its nearest rivals YouTube Music (a Google subsidiary) and the China-domiciled Tencent Music.
While most users access Spotify for free, about 268 million of its 696 million monthly active users pay a premium for ad-free access.
For many years, Spotify kept prices fairly steady as it concentrated on growth. It did not make a profit until 2024. But chief business officer Alex Norström recently said price rises “were part of our toolbox now”.
Spotify has promised price rises will be accompanied by new features. Norström said the platform was developing a feature for “superfans” of popular artists, not to mention introducing (belatedly) “lossless” (higher-quality) sound.
Other music streaming services, such as Amazon Music, are also raising prices, to varying degrees of success.
Why Spotify dominates music streaming
There are several reasons for the dominance of streaming, and the broader dematerialisation of music media. As David Bowie foresaw in 2002: “music itself is going to become like running water or electricity”.
Streaming services such as Spotify avoid the stigmas associated with consuming pirated music recordings. They also remunerate artists (although many would say these payments are inadequate).
Ek made it clear a key aim of the company was to ensure no perceivable “latency” (annoying delays due to buffering) when songs were selected to play.
Spotify has also been at the forefront of leveraging the social dimensions of music streaming. It promotes user-created playlists and wayfinding functions that allow fans to feel like they own “their” music collection, despite not having the physical artefacts such as vinyl or CDs.
Users can interact with one another. They can share their listening activity on dating profiles, with peers, and through marketing initiatives such as Spotify Wrapped.
From the early days, Spotify sought to present itself in ways that resembled social media. More recently, it has released TikTok-inspired feeds, comments, polls, artist stories, collaborative playlists and a messaging feature.
Calling the tune through algorithms
A significant part of Spotify’s success stems from its continuous development of its interface and recommendation algorithms. These algorithms have become central to how users find, access and listen to music.
Importantly, Spotify caters to what scholars identify as a “lean-back” mentality. Users are encouraged to consume editorial playlists, rather than actively browse for tracks. This increases its power to influence the music with which listeners engage.
It aims to be an easy-to-use, always-convenient service, catering to any moment:
Spotify has a playlist to match your mood. Not only in the morning, but at every moment of your day.
Switching may be hard, but not impossible
The move away from streaming may now be hard to reverse, even as it becomes more expensive. Despite the resurgence of vinyl, many listeners have given up on physical music collections.
Spotify has also developed features to increase “stickiness” for subscribers. Users have created nearly nine billion playlists. As it’s difficult to transfer playlists to another streaming service, it makes users more likely to stick with Spotify.
It also has a reputation for having the most songs available. There is a large chance it will have the song you want to listen to.
Nonetheless, that doesn’t mean alternatives aren’t available. And most of them are cheaper than the A$15.99 per month Spotify charges in Australia.
Apple Music is an audio (and now video) streaming app developed by Apple, and launched in 2015. It promotes spatial and high-resolution music and integrates effectively with iOS devices.
Amazon Music is a music streaming platform included with an Amazon Prime subscription, offering access to songs, podcasts and playlists. It also integrates with Amazon’s Alexa virtual assistant devices.
YouTube Music is available to YouTube Premium subscribers. Succeeding Google Play Music, it offers various playlists and radio station features, with strong integration into YouTube’s video ecosystem.
Tidal is a music streaming service that positions itself as the leader in high-fidelity audio. Alongside Spotify, Tidal was one of the first platforms to allow users to follow selected Facebook friends and receive music recommendations from them.
Anghami, launched in 2012, is the leading music streaming service dedicated to music from the Middle East and North Africa.
There are also third-party apps (both paid and unpaid) you can use to transfer your old Spotify playlists to a new service, such as Free Your Music, Tune My Music, Soundiiz and SongShift (only for iOS).
Read more: 'I almost feel like stuck in a rut’: how streaming services changed the way we listen to music
