The Manila Times Partners with Cedara, becomes first APAC publisher to apply standardized measurement of media emissions
- Written by Media Outreach
TMT is starting with measurement of its digital media, with an eye towards expanding this initiative to its print business and ultimately examining holistic organizational emissions.
Already a leading proponent of sustainability with its expansive editorial coverage of the environment and climate change, TMT also hosts an annual conference on the topic, The Business Forum on Sustainability.
"We are thrilled to partner with Cedara in our mission to lead the way as the first publisher in our geographic region to measure advertising carbon emissions," said Dante Ang II, chairman and chief executive officer of The Manila Times. "By harnessing Cedara's expertise and leading technology, we are taking proactive steps towards environmental sustainability and reinforcing our commitment to corporate social responsibility."
"We are delighted to collaborate with The Manila Times in their pioneering initiative to measure advertising carbon emissions," said Eric Shih, chief operating officer of Cedara. "At Cedara, we are committed to partnering with media organizations that prioritize sustainability and environmental impact. Together with The Manila Times, we are proud to drive positive change in the APAC market and contribute to a greener, more sustainable future."
Hashtag: #TheManilaTimes #Cedara
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