Midea Builds Momentum for European Built-In Cooking Strategy Following SpaceMaster’s IFA 2026 Debut
- Written by Media Outreach
At IFA, the SpaceMaster Series put two technologies at the center of Midea’s cooking showcase: temperatures of up to 350°C and Graphene Turbo Hot Air technology. On Midea’s Culinary Stage in Hall 5.1, Michelin-starred chefs used the built-in ovens to prepare dishes live, demonstrating how high-temperature cooking and fast thermal response could translate from technical specifications into real culinary applications.
During an onsite Q&A at Messe Berlin, Midea executives also explained why pizza was selected as a key proof point for the SpaceMaster Series. Pizza places several demands on an oven at once, requiring intense heat, fast thermal response and precise temperature control to achieve a crisp exterior without burning. Midea positioned the 350°C pizza application as a way to address consumer expectations for shorter preheating times and restaurant-quality results at home.
At the core of the SpaceMaster Series is Midea’s Graphene Turbo Hot Air technology. The graphene heating element has a thermal response time of as little as 0.2 seconds, while the oven supports cooking temperatures of up to 350°C. Midea also re-engineered the thermal system, airflow and control algorithms as part of its broader approach to high-performance built-in cooking.
Beyond the technologies demonstrated at IFA, Midea outlined how SpaceMaster fits into its longer-term European product roadmap. Graphene is expected to serve as a common technology thread across its future premium built-in cooking portfolio. Plans include extending the technology to steam-combi models tailored for European artisanal bread baking, followed by space-saving compact formats for urban apartments.
This roadmap reflects Midea’s “design for Europe from Europe” approach. Its European R&D team leads local user research, engineering and compliance while collaborating with global R&D teams to translate regional cooking habits and kitchen requirements into product development.
Midea has set an ambition to become one of Europe’s top-three cooking brands within five years, spanning built-in ovens and freestanding cookers. Following its IFA 2026 showcase, the SpaceMaster Series is planned for market launch in 2027.
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About Midea & Midea MOA
Midea operates seven global R&D centers, holds more than 5,500 granted patents and serves markets in more than 160 countries and regions.
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