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The Times

Australia

Savvy athletes and new technology are flipping traditional sports marketing on its head

  • Written by The Conversation

Not so long ago, life was pretty simple for sports leagues and teams when it came to connecting with fans: the contests and athletes were the stars of the show, with the on-field action covered and celebrated by sports media accordingly.

Things are rapidly changing.

Sport used to primarily be about performance, competition and entertainment. Now,...

Read more: Savvy athletes and new technology are flipping traditional sports marketing on its head

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