PERSOL Introduces Unified Regional Outsourcing Brand to Boost Digital Transformation and Operational Excellence in Malaysia
- Written by Media Outreach
The rebranding of P-Serv and EVO as PERSOL Outsourcing marks a significant milestone in PERSOL APAC's regional growth strategy. By combining three decades of operational stability with digital capabilities, PERSOL Outsourcing is positioned to deliver tailored end-to-end solutions that integrate People, Process, and Technology.
"The transition to PERSOL Outsourcing is a natural evolution of our deep-rooted presence in Malaysia and the wider region," said Brian Sim, Managing Director and Country Head of PERSOL Malaysia. "By unifying the specialised domain expertise of P-Serv and EVO, we are better positioned to help our clients navigate the evolving business and workforce landscape. Our clients will continue to work with the same expert teams they trust, but with the added benefit of unified regional scale and enhanced digital capabilities that drive long-term resilience and efficiency."
Tailored Solutions for an Increasingly Complex Landscape
PERSOL Outsourcing addresses the rising demand for agile delivery models in a regional Business Process Outsourcing (BPO) market that is expected to reach US$147.06 billion by 2032. In Malaysia, Customer Experience BPO market generated US$1.43 billion in 2024 and is projected to grow at a CAGR of 12.5% by 2030. As local and regional enterprises increasingly seek partners who can navigate this rapid growth through specialised domain expertise, PERSOL Outsourcing will focus on delivering solutions across three core pillars:
- Customer Experience: Supporting service delivery across all touchpoints, from customer service management to omnichannel contact centre operations and front-of-house operations.
- Corporate Services: Streamline complex shared service operations through a comprehensive suite of solutions including Human Resource Advisory, Finance, Marketing, and Compliance. Services include the management of intricate administrative, facility, and regulatory requirements based on organisational needs and growth trajectories.
- Technical: Driving digital transformation through engineering and IT infrastructure management. Capabilities span cloud operations, digital support, and platform management, leveraging AI implementation and automation to innovate and improve core business processes.
For more information, please visit https://www.persoloutsourcing.com/.
Hashtag: #PERSOLOutsourcing
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