Oasys Partners with YGG Japan to Deepen Global Access to Marketing Support for Blockchain Gaming in Japan
- Written by Media Outreach
The partnership will see Oasys and YGG Japan working together to promote the blockchain gaming ecosystem in Japan by providing global game developers access to networking opportunities and marketing resources in the local market, targeted at Japanese gamers.
As part of the collaboration, game developers building on Oasys' blockchain will be able to access preferential support on marketing and promotional services provided by YGG Japan, as well as leverage both YGG Japan and Oasys' extensive ecosystems for further networking and growth opportunities.
Daiki Moriyama, Director, Oasys, said: "As the third largest gaming market in the world, Japan's gaming credentials are well-established. With the government continuing to invest in building the local Web3 infrastructure, there is now tremendous potential for blockchain gaming to grow globally with Japan serving as a launchpad. Through collaborations with strong ecosystem partners such as YGG Japan, we firmly believe that the whole is greater than the sum of its parts, and will support game developers worldwide with resources to help their business expansion strategies in Japan. "
Tetsuya Fujiwara, Co-Founder, YGG Japan, added: "Japan has a substantial gaming market and is well-positioned for a blockchain gaming renaissance. As the first and most-established gaming guild in Japan, YGG Japan seeks to contribute to the Japanese blockchain gaming market by addressing the common growth issues that many local game developers face. With these barriers to entry reduced, we can bring more users into the blockchain gaming space and enhance the ecosystem for all. Our partnership with Oasys will help us to reach even more developers that are building compelling blockchain games of the future. "
Oasys' partnership with YGG Japan follows the announcement of Oasys' Mainnet launch, the first phase of which commenced on 25 October. With several major gaming companies including Square Enix, SEGA, Bandai Namco Research, Ubisoft and Netmarble having joined as initial validators, Oasys will continue to focus on building better experiences and pave the way for mainstream adoption of blockchain games.
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