Etiqa Insurance Singapore Brings Everyday Readiness to Public Spaces through When Life Spins, Stay Ready Campaign
- Written by Media Outreach
This light-hearted and reflective activation encourages Singaporeans to consider everyday preparedness in a new light. It aims to kickstart conversations around readiness in life while reinforcing Etiqa's commitment to helping customers navigate life with greater confidence and support.
Rolling out across selected high-traffic locations from June 2026, 'When Life Spins, Stay Ready' is designed to make readiness simple, engaging and relatable. Participants can register onsite, answer a short set of quiz questions, and stand a chance to win exciting prizes through a prize-wheel spin.
Across 42 activation days, participants will answer six questions across three readiness pillars: Mind, Body and Money, with at least four correct answers required to stand a chance at winning a spin-and-win prize. Up to 4,000 prizes will be available for redemption, subject to qualifying criteria, campaign terms and verification.
The quiz questions are mapped to practical everyday behaviours. The Mind pillar explores how Singaporeans manage stress and prioritise rest, the oft-overlooked foundations of mental resilience. Body examines the small physical habits that sustain us, from how much we move to whether we stay adequately hydrated. Money spotlights the budgeting instincts and saving behaviours that determine how well-prepared we are when life takes an unexpected turn.
By exploring these themes, Etiqa aims to help Singaporeans see readiness not as something reserved for major life events or moments of crisis, but as something shaped by the choices they make every day.
"Readiness is only about preparing for the unexpected but is also about the everyday habits and decisions that help people feel more confident about what lies ahead," said Claudia Soh, Acting CEO of Etiqa Insurance Singapore. "Through When Life Spins, Stay Ready, we hope to inspire Singaporeans to adopt readiness as a lifelong mindset — one that empowers them to face life with greater assurance and resilience."
The initiative builds on Etiqa's broader brand platform, Live Ready With You, which reflects our commitment to helping customers navigate life with greater confidence and support. The activation also sets the stage for the upcoming Etiqa Life Preparedness Survey, released in the second half of 2026. The research, conducted by Kantar, will offer a deeper look into how Singaporeans approach preparedness across financial security, physical wellbeing and mental resilience.
For the latest activation details, follow Etiqa Singapore on Instagram and TikTok at @etiqasg, or visit www.etiqa.com.sg/stayready.
Activation Locations and Dates
The activation will run for a total of 6 weeks, starting with City Hall MRT on 11 June 2026. For details on other locations, pls visit https://www.etiqa.com.sg/stayready/
Hashtag: #Etiqa #WhenLifeSpinsStayReady
The issuer is solely responsible for the content of this announcement.
